%0 Book Section
%U https://doi.org/10.3138/9781487542733-013
%B Precision Retailing
%B Driving Results with Behavioral Insights and Data Analytics
%T CHAPTER ELEVEN Retail Markdown Optimization under Demand Parameter Uncertainty
%A Andrew Vakhutinsky
%E Laurette Dubé
%E Maxime Cohen
%E Nathan Yang
%E Bassem Monla
%D 2024
%I University of Toronto Press
%C Toronto
%P 235-263
%R doi:10.3138/9781487542733-013
%@ 9781487542733
%[ 2026-05-05