@inbook{Murray+2016+64+76,
url = {https://doi.org/10.3138/9781442624771-007},
title = {5 Omnichannel Retailing},
booktitle = {The American Retail Value Proposition},
booktitle = {Crafting Unique Experiences at Compelling Prices},
author = {Kyle Murray},
publisher = {University of Toronto Press},
address = {Toronto},
pages = {64--76},
doi = {doi:10.3138/9781442624771-007},
isbn = {9781442624771},
year = {2016},
lastchecked = {2026-05-04}
}