9 Advergaming in Tourism: Spanish Cases

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Figures and Tables vii
4. Contributors xi
5. 1 Introduction: Gamification in Tourism – The Cutting- Edge Trend in Tourism 1
6. Part 1: Gamification Theories
7. 2 Gamification, Game Mechanics, Game Thinking and Players’ Profile and Life Cycle 13
8. 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model 35
9. 4 Gamification: Practices, Benefits and Challenges 63
10. Part 2: Gamification Application and Case Studies
11. 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model 83
12. 6 Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences 100
13. 7. Destination Marketing via Gamification: A Case Study of the Austria Adventure Game 118
14. 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal 133
15. 9 Advergaming in Tourism: Spanish Cases 153
16. 10 Pokémon GO: Serious Leisure and Game-Playing Tourists 184
17. 11 Playfulness and Game Play: Using Geocaching to Engage Young People’s Well-being in a National Park 210
18. 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications 237
19. 13 Conclusion 280
20. Index 287