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1. The Consumer Privacy Space

Building an Industry
  • Nora A. Draper
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The Identity Trade
This chapter is in the book The Identity Trade
© 2020 New York University Press, New York, USA

© 2020 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Introduction 1
  4. Part I. Selling Privacy to the Masses
  5. 1. The Consumer Privacy Space 17
  6. 2. Digital Privacy Goes Mainstream 41
  7. 3. Opt Out for Privacy, Opt In for Value 69
  8. Part II. Privacy Goes Public
  9. 4. Reputation Defenders 101
  10. 5. Reputation Promoters 136
  11. 6. The Big Power of Small Data 165
  12. Conclusion 197
  13. Acknowledgments 223
  14. Notes 227
  15. Index 261
  16. About the Author 273
https://doi.org/10.18574/nyu/9781479883059.003.0004

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Introduction 1
  4. Part I. Selling Privacy to the Masses
  5. 1. The Consumer Privacy Space 17
  6. 2. Digital Privacy Goes Mainstream 41
  7. 3. Opt Out for Privacy, Opt In for Value 69
  8. Part II. Privacy Goes Public
  9. 4. Reputation Defenders 101
  10. 5. Reputation Promoters 136
  11. 6. The Big Power of Small Data 165
  12. Conclusion 197
  13. Acknowledgments 223
  14. Notes 227
  15. Index 261
  16. About the Author 273
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