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Medicating Modern America
This chapter is in the book Medicating Modern America
© 2022 New York University Press, New York, USA

© 2022 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Introduction 1
  4. Part I
  5. 1.Antibiotics. From Germophobia to the Carefree Life and Back Again: The Lifecycle of the Antibiotic Brand 15
  6. 2. Mood Stabilizers. Folie to Folly: The Modern Mania for Bipolar Disorders and Mood Stabilizers 42
  7. 3. Hormone Replacement. ''Educate Yourself": Consumer Information about Menopause and Hormone Replacement Therapy 63
  8. Part II
  9. 4. Oral Contraceptives. Women over 35 Who Smoke: A Case Study in Risk Management and Risk Communications, 1960-1989 95
  10. 5. Stimulants. Not Just Naughty: 50 Years of Stimulant Drug Advertising 131
  11. 6. Tranquilizer. Tranquilizers on Trial: Psychopharmacology in the Age of Anxiety 156
  12. Part III
  13. 7. Statins. The Abnormal and the Pathological: Cholesterol, Statins, and the Threshold of Disease 181
  14. 8. Viagra. Making Viagra: From Impotence to Erectile Dysfunction 229
  15. About the Contributors 253
  16. Index 255
https://doi.org/10.18574/nyu/9780814784426.003.0012

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Introduction 1
  4. Part I
  5. 1.Antibiotics. From Germophobia to the Carefree Life and Back Again: The Lifecycle of the Antibiotic Brand 15
  6. 2. Mood Stabilizers. Folie to Folly: The Modern Mania for Bipolar Disorders and Mood Stabilizers 42
  7. 3. Hormone Replacement. ''Educate Yourself": Consumer Information about Menopause and Hormone Replacement Therapy 63
  8. Part II
  9. 4. Oral Contraceptives. Women over 35 Who Smoke: A Case Study in Risk Management and Risk Communications, 1960-1989 95
  10. 5. Stimulants. Not Just Naughty: 50 Years of Stimulant Drug Advertising 131
  11. 6. Tranquilizer. Tranquilizers on Trial: Psychopharmacology in the Age of Anxiety 156
  12. Part III
  13. 7. Statins. The Abnormal and the Pathological: Cholesterol, Statins, and the Threshold of Disease 181
  14. 8. Viagra. Making Viagra: From Impotence to Erectile Dysfunction 229
  15. About the Contributors 253
  16. Index 255
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