10. The Long Tail

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments ix
4. Introduction 1
5. Part I. Mechanisms
6. 1. The People Formerly Known as the Audience 13
7. 2. Sharing Nicel 17
8. 3. Open Source as Culture/ Culture as Open Source 24
9. 4. What Is Web 2.0 32
10. 5. What Is Collaboration Anyway? 53
11. Part II. Sociality
12. 6. Participating in the Always-On Lifestyle 71
13. 7. From Indymedia to Demand Media 77
14. Part III. Humor
15. 8. Phreaks, Hackers, and Trolls 99
16. 9. The Language of Internet Memes 120
17. Part IV. Money
18. 10. The Long Tail 137
19. Part V. Law
20. 11. REMIX 155
21. 12. Your Intermediary Is Your Destiny 170
22. 13. On the Fungibility and Necessity of Cultural Freedom 178
23. 14. Giving Things Away Is Hard Work 187
24. Part VI. Labor
25. 15. Quentin Tarantino’s Star Wars? 203
26. 16. Gin, Television, and Social Surplus 236
27. 17. Between Democracy and Spectacle 242
28. 18. DIY Academy? 257
29. About the Contributors 275
30. Index 279