6. When Naked Becomes Nude: Artist Self-Branding and Brand Safety

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Introduction 1
5. 1. Influencers: The Canaries in the Algorithmic Coal Mine 20
6. 2. Artists: Optimization, but Make It Aesthetic 47
7. 3. Making Soup, Eating Dino Nuggets: Authenticity within Influencer Cultures 77
8. 4. Linen, Looms, and Limestone Cottages: Being an “Authentic” Artist on Social Media 106
9. 5. No Historic Nudes Allowed: Influencer Self-Branding and Brand Safety 131
10. 6. When Naked Becomes Nude: Artist Self-Branding and Brand Safety 159
11. Conclusion: Time to Bring It Home with a Profound Conclusion 193
12. Methods Appendix 209
13. Notes 215
14. References 225
15. Index 247