@inbook{Dreyer+2010+229+268,
url = {https://doi.org/10.1524/9783486704693.229},
title = {7 Marketing im Wandertourismus},
booktitle = {Wandertourismus},
booktitle = {Kundengruppen, Destinationsmarketing, Gesundheitsaspekte},
author = {Axel Dreyer},
publisher = {Oldenbourg Wissenschaftsverlag},
address = {München},
pages = {229--268},
doi = {doi:10.1524/9783486704693.229},
isbn = {9783486704693},
year = {2010},
lastchecked = {2026-05-03}
}