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Narrating organizational change: an applied psycholinguistic perspective on organizational identity

  • Amelia Manuti

    Amelia Manuti (PhD Psychology of Communication, University of Bari) is Assistant Professor in Work and Organizational Psychology at the University of Bari, Italy. Her main research interests include the relation between sense-making processes and discursive practices within the organizational context (e.g., both at a formal and at an informal level of the organizational interaction); the link between organizational discourse and the process of organizing (i.e., exploring how language concretely shapes organizational identity through the use of specific rhetorical strategies such as metaphors, metadiscursive cues, argumentation, etc.); a critical approach to communicative practices within the workplace, thus investigating the relationship between power and discourse. Address for correspondence: Department of Educational Sciences, Psychology and Communication, University of Bari, Italy.

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    and Giuseppe Mininni

    Giuseppe Mininni is Full Professor of Psychology of Communication and Cultural Psychology at the University of Bari. His main interests are pragmatics and social psychology of discourse. Address for correspondence: Department of Educational Sciences, Psychology and Communication, University of Bari, Italy.

Published/Copyright: April 12, 2013

Abstract

According to the traditional mainstream perspective in organizational research, organizations are conceptualized as environments basically oriented toward the production of goods and services and/or to the implementation of the skills mastered by their operators. However, according to a narrative approach to organizations, workplaces – as well as organizations in general – could be conceived of as discursive constructions, that is, as social spaces where a thick network of narrations and discourses are informally produced and “packaged,” thus shaping and featuring the most authentic dimension of organizational identity. Therefore, in order to capture the actual ethos of an organizational context, researchers should be ready to disentangle the network of collective narrations and discourses which is shaped through and by the shared and/or contested/negotiated practices of accounting. In line with such premises, the paper analyzes a corpus of empirical evidence, collected within the organizational context through focus group discussions, in an attempt to show how discursive and narrative cues actually work as yeast for the self, even within a critical moment of transition, such as organizational change, which challenged cohesion and stability of both organizational and individual identities.


Department of Educational Sciences, Psychology and Communication, University of Bari, Palazzo Ateneo Piazza Umberto I, 1 70100 Bari, Italy

About the authors

Amelia Manuti

Amelia Manuti (PhD Psychology of Communication, University of Bari) is Assistant Professor in Work and Organizational Psychology at the University of Bari, Italy. Her main research interests include the relation between sense-making processes and discursive practices within the organizational context (e.g., both at a formal and at an informal level of the organizational interaction); the link between organizational discourse and the process of organizing (i.e., exploring how language concretely shapes organizational identity through the use of specific rhetorical strategies such as metaphors, metadiscursive cues, argumentation, etc.); a critical approach to communicative practices within the workplace, thus investigating the relationship between power and discourse. Address for correspondence: Department of Educational Sciences, Psychology and Communication, University of Bari, Italy.

Giuseppe Mininni

Giuseppe Mininni is Full Professor of Psychology of Communication and Cultural Psychology at the University of Bari. His main interests are pragmatics and social psychology of discourse. Address for correspondence: Department of Educational Sciences, Psychology and Communication, University of Bari, Italy.

Published Online: 2013-04-12
Published in Print: 2013-03-30

©[2013] by Walter de Gruyter Berlin Boston

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