Media representations of science, andimplications for neuroscience and semiotics
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Elliot Gaines
Elliot Gaines (b. 1950) is a professor at Wright State University 〈elliot.gaines@wright.edu〉. His research interests include semiotics and media. His publications include “Communication and the semiotics of space” (2006); “The narrative semiotics of ‘The Daily Show’ ” (2007); “Media literacy and semiotics: Toward a future taxonomy of meaning” (2008); andMedia literacy and semiotics (2010).
Abstract
This study explores how those who control media create signs capable of equating the knowledge of experts with the beliefs and opinions of spokes persons who present an opposing point-of-view. Semiotic analyses of programming strategies that present opposing opinions from differing world-views demonstrate media practices and raise ethical questions about representations that facilitate social discourse affecting society's acceptance of new understandings derived from science. In addition several key concepts will be addressed that demonstrate how new work in neuroscience support Peirce's semiotic concepts including semiosis, the interpretant, and “law of mind.”
About the author
Elliot Gaines (b. 1950) is a professor at Wright State University 〈elliot.gaines@wright.edu〉. His research interests include semiotics and media. His publications include “Communication and the semiotics of space” (2006); “The narrative semiotics of ‘The Daily Show’ ” (2007); “Media literacy and semiotics: Toward a future taxonomy of meaning” (2008); and Media literacy and semiotics (2010).
©2014 by Walter de Gruyter Berlin/Boston
Articles in the same Issue
- Frontmatter
- A semiotic model of visual perception
- Art, science, and value as found in Peirce's ten trichotomies
- Reforming visual semiotics: The dynamic approach
- An early semiotic
- “Language as calculus” in Beckett's writing: A new perspective on Beckett's conception of language
- Media representations of science, andimplications for neuroscience and semiotics
- Ubiquitous but arbitrary iconicity
- Nation and globalization as social interaction: Interdiscursivity of discourse and semiosis in the 2008 Beijing Olympics' opening ceremony
- Documentary evidence as hegemonic reconstruction
- Semiotic resources of music notation: Towards a multimodal analysis of musical notation in student texts
- The semiotics of undesirable bodies: Transnationalism, race culture, abjection
- A socio-semiotic framework for the analysis of exhibits in a science museum
- Indefinite identity: The masked terrorist as iconic legisign
- The segmentation of phenomenological space in Licheń as an example of double binds
- Wine labels in Austrian food retail stores: A semiotic analysis of multimodal red wine labels
- Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques
Articles in the same Issue
- Frontmatter
- A semiotic model of visual perception
- Art, science, and value as found in Peirce's ten trichotomies
- Reforming visual semiotics: The dynamic approach
- An early semiotic
- “Language as calculus” in Beckett's writing: A new perspective on Beckett's conception of language
- Media representations of science, andimplications for neuroscience and semiotics
- Ubiquitous but arbitrary iconicity
- Nation and globalization as social interaction: Interdiscursivity of discourse and semiosis in the 2008 Beijing Olympics' opening ceremony
- Documentary evidence as hegemonic reconstruction
- Semiotic resources of music notation: Towards a multimodal analysis of musical notation in student texts
- The semiotics of undesirable bodies: Transnationalism, race culture, abjection
- A socio-semiotic framework for the analysis of exhibits in a science museum
- Indefinite identity: The masked terrorist as iconic legisign
- The segmentation of phenomenological space in Licheń as an example of double binds
- Wine labels in Austrian food retail stores: A semiotic analysis of multimodal red wine labels
- Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques
