Boris Uspenskij and the semiotics of communication: An essay and an interview
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Sabrina Mazzali-Lurati
Sabrina Mazzali-Lurati (b. 1971) is a lecturer at the University of Lugano 〈sabrina.lurati@usi.ch〉. Her research interests include literature and hypermedia, semiotics (in particular new media semiotics), metaphors and multimodality (with emphasis on the relation between texts and images), and document design. Her publications include ``Subjects and reading strategies in hypermedia: the re-emergence of the author'' (2009); ``Unravelling the mechanisms of multimodal multiplication. Review article of Bateman, J. (2008):Multimodality and Genre. A Foundation for the Systematic Analysis of Multimodal Documents'' (2010); ``Genere e portatori di interesse: due nozioni- chiave per la scrittura nelle organizzazioni'' (2011); ``Stakeholders in promotional genres: A rhetorical perspective on marketing communication'' (with C. Pollaroli. 2013); and ``A pragma-semiotic analysis of advertisements as multimodal texts: a case study'' (2014).
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Boris Uspenskij
Abstract
At the core of this article is an interview to Boris Uspenskij, in which the well-known protagonist of the Tartu-Moscow School (currently Head of the Laboratory of Linguistics and Semiotics at the National Research University ``Higher School of Economics'' in Moscow) develops on semiotics and the sense and aims of semiotic research, communication and its central role in human consciousness, semiotic theory and methodology, in general and specifically referring to his personal approach. The interview is introduced by a brief essay, in which, by presenting and outlining the main thesis of Ego Loquens (one of the most recent works by Uspenskij, which so far has not appeared in English) and its articulations, Uspenskij's reflections on the semiotics of communication emerge.
About the author
Sabrina Mazzali-Lurati (b. 1971) is a lecturer at the University of Lugano 〈sabrina.lurati@usi.ch〉. Her research interests include literature and hypermedia, semiotics (in particular new media semiotics), metaphors and multimodality (with emphasis on the relation between texts and images), and document design. Her publications include ``Subjects and reading strategies in hypermedia: the re-emergence of the author'' (2009); ``Unravelling the mechanisms of multimodal multiplication. Review article of Bateman, J. (2008): Multimodality and Genre. A Foundation for the Systematic Analysis of Multimodal Documents'' (2010); ``Genere e portatori di interesse: due nozioni- chiave per la scrittura nelle organizzazioni'' (2011); ``Stakeholders in promotional genres: A rhetorical perspective on marketing communication'' (with C. Pollaroli. 2013); and ``A pragma-semiotic analysis of advertisements as multimodal texts: a case study'' (2014).
©2014 by Walter de Gruyter Berlin/Boston
Articles in the same Issue
- Frontmatter
- A life for images: Homage to Omar Calabrese
- Semiotic entanglement: The concepts of environment, Umwelt, and Lebenswelt in semiotic perspective
- Passage à l'écrit et production du sensfictionnel : Deux cas du berbère
- The role of symbolism in adolescent gang membership: Results of a pilot study
- What can a philosophy and ethics of communication look like in the context of documentary filmmaking?
- Micropolitics: Signs of interpersonal hierarchy and solidarity in everyday conversation
- Boris Uspenskij and the semiotics of communication: An essay and an interview
- The (non-)random distribution of formational parameters in the established lexicon of Israeli Sign Language (ISL)
- Consumer satisfaction and confirmation of habits of comprehension: The effect of inductive print advertisements – Peircean comments
- Hegemonic signification from perspective of visual rhetoric
- Measuring the luxurious in advertisements: On the popularization of the luxury perfume market
- Environmental issues in unconventional social advertising: A semiotic perspective
- Jim and Bonnie's telephone conversation revisited: A meaning-based approach to talk in interactive events
- Political semiotics of national campaign posters and pictorial representation: Thailand's 2011 general elections
Articles in the same Issue
- Frontmatter
- A life for images: Homage to Omar Calabrese
- Semiotic entanglement: The concepts of environment, Umwelt, and Lebenswelt in semiotic perspective
- Passage à l'écrit et production du sensfictionnel : Deux cas du berbère
- The role of symbolism in adolescent gang membership: Results of a pilot study
- What can a philosophy and ethics of communication look like in the context of documentary filmmaking?
- Micropolitics: Signs of interpersonal hierarchy and solidarity in everyday conversation
- Boris Uspenskij and the semiotics of communication: An essay and an interview
- The (non-)random distribution of formational parameters in the established lexicon of Israeli Sign Language (ISL)
- Consumer satisfaction and confirmation of habits of comprehension: The effect of inductive print advertisements – Peircean comments
- Hegemonic signification from perspective of visual rhetoric
- Measuring the luxurious in advertisements: On the popularization of the luxury perfume market
- Environmental issues in unconventional social advertising: A semiotic perspective
- Jim and Bonnie's telephone conversation revisited: A meaning-based approach to talk in interactive events
- Political semiotics of national campaign posters and pictorial representation: Thailand's 2011 general elections
