%0 Journal Article
%U https://doi.org/10.1515/roms-2022-0021
%T Developing Affective Brands: Paratextualization in the Entertainment Industry
%B 
%A André Luiz Maranhão de Souza-Leão
%A Bruno Melo Moura
%A Mariana Almeida de Souza Lopes
%A Marília Abigail Meneses Batista
%A Maria Eduarda da Mota Melo
%A Juliana Francisca Dutra dos Santos
%D 2023
%J Review of Marketing Science
%V 21
%N 1
%P 111-141
%R doi:10.1515/roms-2022-0021
%[ 2026-05-07