Abstract
Opportunities for greener chemistry seem endless. Consumer products, which represent very large users of chemical materials, are no exception. Even products such as fabric softeners that have existed for decades need continual enhancement. Many improvements have been implemented in the chemistry used in these products; however, more is warranted. Key challenges include formula stability, raw material sourcing based on animal fats, and inability to produce concentrated, lower dose products.
About the author

References
[1] Euromonitor international – key strategies for growth in laundry care. August, 2010.Search in Google Scholar
[2] Linfield WM, Sherrill JC, Davis GA, Raschke RM. Fabric treatment with cationic softeners. J Am Oil Chem Soc. 1958;35:590.10.1007/BF02633814Search in Google Scholar
[3] Berenbold H. Utility and bio-behavior of rinse-added fabric softener. Tenside Surfactants Deterg. 1990;27:34.10.1515/tsd-1990-270115Search in Google Scholar
[4] LevinsonMI.Rinse-added fabric softener technology at the close of the twentieth century.J Surfactants Deterg.1999April;2(2):227–23110.1007/s11743-999-0077-4Search in Google Scholar
[5] Official Journal of the European Union; Regulation (EC) No 648/2004 of the European Parliament and of the Council of 31. March, 2004 on detergents.Search in Google Scholar
[6] Mishra S, Tyagi VK. Ester quats: the novel class of cationic fabric softeners.J Oleo Sci.2007;56:27410.5650/jos.56.269Search in Google Scholar PubMed
[7] Comfort Happy is a trademarked product of Unilever (Malaysia) Holdings SDN BHD.Search in Google Scholar
[8] Hygiene Sweet is a trademarked product of the I.P. Manufacturing Company, Limited, ThailandSearch in Google Scholar
[9] Petals Superconcentrated Brightening is a trademarked product of the United Detergent Industries SDN BHD, Malaysia.Search in Google Scholar
[10] Downy Nature Fresh is a trademarked product of the Procter & Gamble Company, Malaysia.Search in Google Scholar
[11] Comfort Ultra is a trademarked product of Unilever (Thailand) Limited.Search in Google Scholar
[12] Soflan Ultra is a trademarked product of the Colgate Palmolive Company, Malaysia.Search in Google Scholar
[13] SA8 Fabric Softener Signature is a trademarked product of AmwaySearch in Google Scholar
© 2018 Walter de Gruyter GmbH, Berlin/Boston
Articles in the same Issue
- Flavin photocatalysis
- Raman spectroscopy in pharmaceutical research and industry
- Polyoxometalate catalysts for biomass dissolution: understanding and design
- Greener chemistry opportunities in consumer products rinse added fabric softener
- Wastes generated by automotive industry – Spent automotive catalysts
- DFT studies on storage and adsorption capacities of gases on MOFs
- Renewable building blocks for polyurethanes
Articles in the same Issue
- Flavin photocatalysis
- Raman spectroscopy in pharmaceutical research and industry
- Polyoxometalate catalysts for biomass dissolution: understanding and design
- Greener chemistry opportunities in consumer products rinse added fabric softener
- Wastes generated by automotive industry – Spent automotive catalysts
- DFT studies on storage and adsorption capacities of gases on MOFs
- Renewable building blocks for polyurethanes