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All Aboard the Louis Vuitton Train!

  • Leif Dahlberg

    Leif Dahlberg is professor in Communication at The Royal Institute of Technology (KTH), Stockholm, and associate professor in Comparative Literature at Stockholm University. His research interests include art, communication and media studies, comparative literature and critical legal theory, with special focus on the intersections of law, mobility and technology. His most recent publications include: “Melancholic Face-off. Caryl Phillips’ Elegy over David Oluwale,” in Diaspora, Law and Literature, ed. Klaus Stierstorfer (Berlin: De Gruyter, forthcoming); Spacing Law and Politics: The Constitution and Representation of the Juridical (London: Routledge, 2016); “Det akademiska samtalet,” in Universitetet som medium, eds. Matts Lindström & Adam Wickberg Månsson (Lund: Mediehistoria, 2015), 195–223; “Unwelcome Welcome – Being ‘at Home’ in an Age of Global Migration,” Law Text Culture 17 (2013): 44–84.

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Veröffentlicht/Copyright: 12. April 2016
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Abstract

The article discusses fashion advertising as a means to access and understand contemporary social imaginary significations of the body politic, focusing on an advertising for Louis Vuitton. The article suggest that one can read advertising as a form of continuous, running commentary that society makes of itself, and through which one can unearth the social imaginary. The article finds a plethora of meanings in the selected advertising for Louis Vuitton, but the central finding is that the fashion advertising represents community as an absence of community; in other words as a deficit that the brand somehow is able to rectify.

About the author

Leif Dahlberg

Leif Dahlberg is professor in Communication at The Royal Institute of Technology (KTH), Stockholm, and associate professor in Comparative Literature at Stockholm University. His research interests include art, communication and media studies, comparative literature and critical legal theory, with special focus on the intersections of law, mobility and technology. His most recent publications include: “Melancholic Face-off. Caryl Phillips’ Elegy over David Oluwale,” in Diaspora, Law and Literature, ed. Klaus Stierstorfer (Berlin: De Gruyter, forthcoming); Spacing Law and Politics: The Constitution and Representation of the Juridical (London: Routledge, 2016); “Det akademiska samtalet,” in Universitetet som medium, eds. Matts Lindström & Adam Wickberg Månsson (Lund: Mediehistoria, 2015), 195–223; “Unwelcome Welcome – Being ‘at Home’ in an Age of Global Migration,” Law Text Culture 17 (2013): 44–84.

Published Online: 2016-4-12
Published in Print: 2016-4-1

©2016 by De Gruyter

Heruntergeladen am 22.12.2025 von https://www.degruyterbrill.com/document/doi/10.1515/pol-2016-0010/pdf
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