Article
Open Access
Green marketing orientation: evolution, conceptualization and potential benefits
-
Neringa Vilkaite-Vaitone
and
Ilona Skackauskiene
Published/Copyright:
August 23, 2019
Received: 2019-04-24
Accepted: 2019-07-14
Published Online: 2019-08-23
© 2019 Neringa Vilkaite-Vaitone et al., published by De Gruyter
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Keywords for this article
ecological marketing;
environmental marketing;
sustainable marketing;
strategic green marketing;
environmentally friendly products
Creative Commons
BY 4.0
Articles in the same Issue
- Regular articles
- Financial Risk Assessment: Case of „Lietuvos Geležinkeliai“, AB
- Diversity Management and the Role of Leader
- Strategic technology management within global value systems
- Green marketing orientation: evolution, conceptualization and potential benefits
- Explaining and tackling the informal economy: an evaluation of competing perspectives
- The Rise of Dominant Firms: The Role of Chance
- The octograph and the delight of understanding organizational artistry
- E-customer behaviour and cross border shopping development
- Are Womenʼs Rights Protected in Georgia? Statistics and Reality
- Topical Issue “Economics of Science and Innovation” edited by Ali Sina Önder
- Cite This Economics Paper! It Is Time for the House of Cards to Fall Down
- To the John Bates Clark Medal Committee
- The Burden of Knowledge in Mathematics
