Home Can art (powerpoint) lead to social change? a mediated multimodal inquiry
Article
Licensed
Unlicensed Requires Authentication

Can art (powerpoint) lead to social change? a mediated multimodal inquiry

  • Najma Al Zidjaly

    Najma Al Zidjaly is Assistant Professor of Linguistics in the Department of English (College of Arts & Social Sciences) at Sultan Qaboos University, Oman. She is the editor of Building Bridges: Integrating Language, Linguistics, Literature and Translation in Pedagogy and Research (2009). Her other publications include articles in Language in Society, Visual Communication, Communication & Medicine, Multilingua and Disability Studies Quarterly; and chapters in Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction (2010) and Multimodality in Practice: Investigating Theory-in-Practicethrough- Methodology (2011). Najma’s primary research interests are disability, human agency, geosemiotics, multimodality, new media technology and Arab (Omani) identity.

Published/Copyright: December 10, 2013

Abstract

In Al Zidjaly (2011a; 2011b), I bring together multimodality and disability research in a novel way, proposing a new approach to studying visual texts, especially works of art. This approach developed from my in-depth case study of the artistic and other everyday practices of one man with a disability, including how these practices are socially co-constructed and culturally situated (in the Arab nation of Oman). It encompasses conceptualizing works of art, following mediated discourse theory (Scollon 2001), as mediated actions carried out by social actors to achieve intended outcomes, rather than just as mere tools for self-expression or representation, as prior research has. Doing this, I argue, foregrounds the power that resides in images of disability, and by extension, in any other works of art or multimodal texts; it also highlights the agency that people with disabilities and other creators of works of art might have. In this article, I build on such research by further opening the circumference of analysis to demonstrate the compelling reciprocal relationship between art and societal change. I do so by examining not just how art created by an individual at the “micro” level can lead to social change at the “macro” level, but also how social change at the macro level affects individual artistic practices. The analysis has theoretical and practical implications for research on disability, multimodality and artistic expression.

About the author

Najma Al Zidjaly

Najma Al Zidjaly is Assistant Professor of Linguistics in the Department of English (College of Arts & Social Sciences) at Sultan Qaboos University, Oman. She is the editor of Building Bridges: Integrating Language, Linguistics, Literature and Translation in Pedagogy and Research (2009). Her other publications include articles in Language in Society, Visual Communication, Communication & Medicine, Multilingua and Disability Studies Quarterly; and chapters in Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction (2010) and Multimodality in Practice: Investigating Theory-in-Practicethrough- Methodology (2011). Najma’s primary research interests are disability, human agency, geosemiotics, multimodality, new media technology and Arab (Omani) identity.

Published Online: 2013-12-10
Published in Print: 2012-01

© 2013 by Walter de Gruyter GmbH & Co.

Downloaded on 20.9.2025 from https://www.degruyterbrill.com/document/doi/10.1515/mc-2012-0006/html
Scroll to top button