Abstract
This study considers cultural crowdfunding as a heterogeneous system that allows money and attention to flow from backers to founders of cultural projects in diverse cultural sectors and focuses on the nature of the standards governing it. It analyzes Kickstarter’s corporate blog since the platform’s launch and finds indications that social media practices are increasingly naturalized as integral to crowdfunding and that social media architectures are increasingly adopted by the crowdfunding platform. This, I argue, has a potential exclusionary effect. At the same time, the analysis finds evidence that Kickstarter is striving to develop an independent capacity to set aesthetic standards, which might moderate that effect and help constitute crowdfunding as an alternative decentralized arena for the funding of culture.
© 2019 Walter de Gruyter GmbH, Berlin/Boston
Articles in the same Issue
- Frontmatter
- Law and Norms in the Market Response to Discrimination in the Sharing Economy
- The Power of the Crowd in the Sharing Economy
- Silos and First Movers in the Sharing Economy Debates
- Trading on the Unknown: Scenarios for the Future Value of Data
- The Role of Platforms in Fulfilling the Potential of Crowdfunding as an Alternative Decentralized Arena for Cultural Financing
Articles in the same Issue
- Frontmatter
- Law and Norms in the Market Response to Discrimination in the Sharing Economy
- The Power of the Crowd in the Sharing Economy
- Silos and First Movers in the Sharing Economy Debates
- Trading on the Unknown: Scenarios for the Future Value of Data
- The Role of Platforms in Fulfilling the Potential of Crowdfunding as an Alternative Decentralized Arena for Cultural Financing