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Metaphorical creativity contributing to multimodal impoliteness in political cartoons

  • Ahmed Abdel-Raheem

    Ahmed Abdel-Raheem is a post-doctoral fellow at the University of Bremen, Germany. His work appeared in more than 20 research papers (e.g., in Semiotica, Social Semiotics, Intercultural Pragmatics, Journal of Pragmatics, Pragmatics and Cognition, and Review of Cognitive Linguistics) and one monograph (Pictorial Framing in Moral Politics: A Corpus-based Experimental Study, Routledge, 2019).

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Published/Copyright: February 24, 2022
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Abstract

Using a corpus of mainly Arabic political cartoons, this article investigates the relationship between multimodal impoliteness and metaphorical creativity. It offers an interesting and admittedly tentative argument that many aspects of creativity in language and verbo-visual arts may be related to what I call “frame flouting or exploitation”―a notion compatible with various ongoing research programs, including Rachel Giora and her colleagues’ work on salience, defaultness, and optimal innovation. The concept of frame flouting refers to an overt and blatant infringement of a data structure employed for representing generic or geographical, social and historical or stereotypical knowledge or commonly encountered, stereotyped events or situations. A four-type typology for frame exploitations is proposed: (i) “frame element” exploitations; (ii) script (or scenario) floutings; (iii) “default context” violations; and (iv) inference exploitations. Frame floutings may thus also be the basis for incongruity and humor. This research will aid both cognition studies and creative impoliteness scholarship based on nonverbal and multimodal stimuli.


Corresponding author: Ahmed Abdel-Raheem, The Applied Linguistics Research Lab (ALLAB), University of Bremen, Bremen, Germany, E-mail:

[Correction note: Correction added after online publication December 01, 2021. Corresponding author Ahmed Abdel-Raheem’s affiliation has been changed from Prince Sultan University, Riyadh, Saudi Arabia to University of Bremen, Bremen, Germany.]


About the author

Ahmed Abdel-Raheem

Ahmed Abdel-Raheem is a post-doctoral fellow at the University of Bremen, Germany. His work appeared in more than 20 research papers (e.g., in Semiotica, Social Semiotics, Intercultural Pragmatics, Journal of Pragmatics, Pragmatics and Cognition, and Review of Cognitive Linguistics) and one monograph (Pictorial Framing in Moral Politics: A Corpus-based Experimental Study, Routledge, 2019).

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Published Online: 2022-02-24
Published in Print: 2022-03-28

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