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Exaggerating difference: Representations of the Third World Other in PI aid
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Kasper Juffermans,
Published/Copyright:
February 28, 2012
Abstract
This article is concerned with how private/personal initiatives (PIs) in development cooperation (PI aid) discursively represent their projects and aid beneficiaries. To this end it, examines Dutch and Flemish PIs active in The Gambia, West Africa, on the basis of a critical analysis of self-promotional material published on their websites. It is argued that PIs construct an image that exaggerates cultural and socio-economic differences between the European Self and the African Other, and that this needs to be understood in the context of the PIs' roots in tourism and other discourses of representing the Third World Other.
Published Online: 2012-02-28
Published in Print: 2012-March
© 2012 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
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Articles in the same Issue
- Masthead
- Conceptual metaphor as a news-story promoter: The cases of ENL and EIL headlines
- Exaggerating difference: Representations of the Third World Other in PI aid
- Levels of pragmatic competence in an EFL academic context: A tool for assessment
- Assessing the effects of identical task repetition and task-type repetition on learners' recognition and production of second language request downgraders
- Comments on Deirdre Wilson's paper “Parallels and differences …”
- Delimitation of pragmatics: Paradigms, myths, and fashions. A response to Bara
- Theorising in pragmatics: Commentary on Bara's Cognitive Pragmatics: The Mental Processes of Communication (MIT Press, 2010).
- Book reviews
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