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Semantics and Madison Avenue: application of the semantic theory of humor to advertising
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NANCY J. ALLEN
Published/Copyright:
November 19, 2009
Published Online: 2009-11-19
Published in Print: 1988
Walter de Gruyter
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Articles in the same Issue
- Sonstiges
- Titelei
- From the Editor
- Disciplinary boundaries in humorology: an anthropologist’s ruminations
- Semantics and Madison Avenue: application of the semantic theory of humor to advertising
- Puns: the good, the bad, and the beautiful
- Mirthful laughter and blood pressure
- Humor as a process of defense: the evolution of laughing
- Book reviews
- Newsletter
Articles in the same Issue
- Sonstiges
- Titelei
- From the Editor
- Disciplinary boundaries in humorology: an anthropologist’s ruminations
- Semantics and Madison Avenue: application of the semantic theory of humor to advertising
- Puns: the good, the bad, and the beautiful
- Mirthful laughter and blood pressure
- Humor as a process of defense: the evolution of laughing
- Book reviews
- Newsletter
