Home “All business as usual”: Richard Powers’ Gain and the Complicities of (Re-)Incorporation
Article
Licensed
Unlicensed Requires Authentication

“All business as usual”: Richard Powers’ Gain and the Complicities of (Re-)Incorporation

  • José Liste Noya EMAIL logo
Published/Copyright: September 16, 2021
Become an author with De Gruyter Brill

Abstract

Renowned for his thoroughly researched ‘discursive narratives’ that trace in near-encyclopedic mode the complex interconnectivity of life in our (post-)postmodern period, Richard Powers’ Gain ambivalently raises the stakes of politics in the novel of late capitalism by asserting the imaginative agency of fiction itself. But how does one employ fiction to redress the simulacral hollowing out of everyday life in a corporate culture that fabricates reality by molding consumer desire to its own ends, specifically the end of financial profit? Can the ethical acknowledgement of complicity do away with its inevitability and even willingness within the unmappable totality which is our late capitalist moment? Gain confronts this problematic in ways that both resist and embrace it. The novel’s seemingly intentional ambivalence that mimics, yet strives to invert, the unashamed cynicism of late capitalist ideology finds a point of obdurate insistence in the ‘corpo-reality’ of the human body itself. At the same time, it imagines a vehicle of transcendence in the re-incorporation of that body or, more specifically, that body’s agential possibilities in a sphere beyond mere economic interest. Yet the asymmetry patent between the body’s death and the deathless corporation, despite the narrative parallelisms that the novel damningly establishes, returns us to the ambivalence of fictional ambivalence itself and the ethical dilemma of imagining ourselves beyond the currently unimaginable real.1

Works Cited

Bakan, Joel. 2004. The Corporation: The Pathological Pursuit of Profit and Power. New York: Free Press.Search in Google Scholar

Burn, Stephen J. and Peter Dempsey (eds.). 2008. Intersections: Essays on Richard Powers. Champaign, IL: Dalkey Archive Press.Search in Google Scholar

Byers, Thomas B. 2009. “The Crumbling Two-Story Architecture of Richard Powers’ Fictions”. Transatlantica: Revue d’études américaines. American Studies Journal 2. <https://journals.openedition.org/transatlantica/pdf/4510> [accessed 09 October 2020].10.4000/transatlantica.4510Search in Google Scholar

Clare, Ralph. 2014. Fictions, Inc.: The Corporation in Postmodern Fiction, Film, and Popular Culture. New Brunswick, NJ: Rutgers University Press.10.36019/9780813565897Search in Google Scholar

Fisher, Mark. 2009. Capitalist Realism: Is There No Alternative? London: Verso.Search in Google Scholar

Harris, Charles B. 1998. “‘The Stereo View’: Politics and the Role of the Reader in Gain”. Review of Contemporary Fiction 18.3: 97–108.Search in Google Scholar

Heise, Ursula K. 2002. “Toxins, Drugs, and Global Systems: Risk and Narrative in the Contemporary Novel”. American Literature 74.4: 747–778.10.1215/00029831-74-4-747Search in Google Scholar

Jameson, Fredric. 1991. Postmodernism, or, The Cultural Logic of Late Capitalism. London: Verso.10.1215/9780822378419Search in Google Scholar

Marchand, Roland. 1998. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley, CA: University of California Press.10.1525/9780520406599Search in Google Scholar

Marx, Karl. 1867/1976. Capital: A Critique of Political Economy. Volume One. Trans. Ben Fowkes. Harmondsworth: Penguin.Search in Google Scholar

Marx, Leo. 1964/2000. The Machine in the Garden: Technology and the Pastoral Ideal in America. New York: Oxford University Press.10.1093/oso/9780195133516.001.0001Search in Google Scholar

Powers, Richard. 1998 a. “A Conversation with Richard Powers by Jim Neilson”. Interview by Jim Neilson. The Review of Contemporary Fiction 18.3: 13–23. Search in Google Scholar

Powers, Richard. 1998 b. Gain: A Novel. New York: Farrar, Straus, Giroux.Search in Google Scholar

Powers, Richard. 1999. “The Last Generalist: An Interview with Richard Powers”. Interview by Jeffrey Williams. Cultural Logic: A Journal of Marxist Theory and Praxis 4: 1–17. <https://ojs.library.ubc.ca/index.php/clogic/issue/view/182874> [accessed 05 October 2020].Search in Google Scholar

Powers, Richard. 2008. “An Interview with Richard Powers”. Interview by Stephen J. Burn. Contemporary Literature 49.2: 163–179.10.1353/cli.0.0022Search in Google Scholar

Trachtenberg, Alan. 1982/2007. The Incorporation of America: Culture and Society in the Gilded Age. New York: Hill and Wang.Search in Google Scholar

Weiss, Richard. 1969/1988. The American Myth of Success: From Horatio Alger to Norman Vincent Peale. Chicago, IL: University of Illinois Press.Search in Google Scholar

Žižek, Slavoj. 1989. The Sublime Object of Ideology. London: Verso.Search in Google Scholar

Žižek, Slavoj. 2008. For They Know Not What They Do: Enjoyment as a Political Factor. 2nd ed. London: Verso.Search in Google Scholar

Published Online: 2021-09-16
Published in Print: 2021-09-13

© 2021 Walter de Gruyter GmbH, Berlin/Boston

Articles in the same Issue

  1. Frontmatter
  2. Frontmatter
  3. Articles
  4. Tennessee Williams’s Misunderstood ‘memory play’: Re-Imagining Amanda Wingfield in The Glass Menagerie
  5. Old Age as Horror Vision or Comfort Zone in the Late Fiction of Contemporary British Novelists
  6. The First (and Second) Coming of David Foster Wallace’s Infinite Jest
  7. “All business as usual”: Richard Powers’ Gain and the Complicities of (Re-)Incorporation
  8. Ian McEwan’s Aesthetic Stakes in Adaptation as Political Rewriting: A Study of Nutshell (2016) and The Cockroach (2019)
  9. Reviews
  10. Lilo Moessner. 2020. The History of the Present English Subjunctive: A Corpus-Based Study of Mood and Modality. Edinburgh: Edinburgh University Press, xx + 271 pp., 123 tables, 8 figures, £ 85.00.
  11. Dustin M. Frazier Wood. 2020. Anglo-Saxonism and the Idea of Englishness in Eighteenth-Century Britain. Medievalism 18. Woodbridge: Boydell. xv + 237 pp., 22 illustr., £ 60.00.
  12. Emily Kesling. 2020. Medical Texts in Anglo-Saxon Literary Culture. Anglo-Saxon Studies 38. Cambridge: Brewer, xii + 233 pp., 3 tables, £ 60.00/$ 99.00.
  13. Scott DeGregorio and Paul Kershaw (eds.). 2020. Cities, Saints, and Communities in Early Medieval Europe: Essays in Honour of Alan Thacker. Studies in the Early Middle Ages 46. Turnhout: Brepols, 408 pp., 8 figures, 9 tables, 1 map, € 100.00.
  14. Andrew Kraebel. 2020. Biblical Commentary and Translation in Later Medieval England: Experiments in Interpretation. Cambridge Studies in Medieval Literature. Cambridge: Cambridge University Press, xiv + 322 pp., 17 figures, £ 75.00.
  15. Edurne Garrido-Anes (ed.). 2020. A Middle English Version of the Circa Instans. Edited from Cambridge, CUL, MS Ee.1.13. Middle English Texts 59. Heidelberg: Winter, lvi + 212 pp., 2 illustr., € 70.00.
  16. Wieland Schwanebeck. 2020. Literary Twinship from Shakespeare to the Age of Cloning. Literary Criticism and Cultural Theory. New York/London: Routledge, xiv + 245 pp., 23 figures, £ 120.00.
  17. Michael A. Chaney (ed.). 2018. Where Is All My Relation? The Poetics of Dave the Potter. Oxford: Oxford University Press, 236 pp., 28 illustr., £ 53.00/$ 78.00.
  18. Rebecca Brückmann. 2021. Massive Resistance and Southern Womanhood: White Women, Class, and Segregation. Politics and Culture in the Twentieth-Century South. Athens, GA: University of Georgia Press, x + 271 pp., 6 figures, $ 114.95.
Downloaded on 8.9.2025 from https://www.degruyterbrill.com/document/doi/10.1515/ang-2021-0042/html
Scroll to top button