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Media literacy and semiotics: Toward a future taxonomy of meaning
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Elliot Gaines
Published/Copyright:
September 1, 2008
Abstract
The pervasiveness of mass media and our dependence on it in contemporary life suggest that special skills are necessary in order to understand the nature of media and its effects on the interpretation of issues and events that happen outside the scope of an individual's experience. This essay explores the need to develop a semiotic method designed to promote media literacy. This method must be intuitive, use common language, and appeal to contemporary cultural values. The complexities of the language and concepts of semiotics engender resistance. The purpose of this project is to work toward a new taxonomy of semiotics by taking complex ideas from various theories that can be adapted into a simple yet practical method for media analysis.
Published Online: 2008-09-01
Published in Print: 2008-August
© 2008 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
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- A semiotic approach to the pathology of literary Décadence
- Complex systems in Renaissance and Postmodern texts: Aesthetic and epistemological consequences
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