@inbook{Koffeman+2021+109+130,
url = {https://doi.org/10.1515/9789048544400-005},
title = {From Immorality to Immortality: Branding Madame Bovary in the Netherlands},
booktitle = {Branding Books Across the Ages},
booktitle = {Strategies and Key Concepts in Literary Branding},
author = {Maaike Koffeman},
editor = {Helleke Braber and Jeroen Dera and Jos Joosten and Maarten Steenmeijer},
publisher = {Amsterdam University Press},
address = {Amsterdam},
pages = {109--130},
doi = {doi:10.1515/9789048544400-005},
isbn = {9789048544400},
year = {2021},
lastchecked = {2026-05-09}
}