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Erfolgreich ohne Galerie
Selbstvermarktung für Künstler*innen
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Cai Wagner
Cai WagnerSearch for this author in:
Language:
German
Published/Copyright:
2021
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Purchasable on indiepubs.com
Purchasable on indiepubs.com
Purchasable on indiepubs.com
About this book
All around the world, the art industry is in a state of upheaval. Globalization, digitalization, and now the coronavirus crisis are calling the traditional collaboration of artists and galleries into question. What’s more, many galleries have been forced to close for economic reasons. As in other cultural branches, joint marketing can no longer counted on to for success.
This book of advice from Cai Wagner, a Berlin gallery owner who has been following these developments for over twenty years, shows artists new and potentially forgotten ways of taking their careers into their own hands and successfully promoting themselves in the market. In particular, digital platforms offer a range of opportunities for self-promotion: this is where potential new customers can be found and where artists can expand their own reach in the art market. The practical recommendations are contextualized by a candid summary of the development of the art market from the early modern period to today.
This book of advice from Cai Wagner, a Berlin gallery owner who has been following these developments for over twenty years, shows artists new and potentially forgotten ways of taking their careers into their own hands and successfully promoting themselves in the market. In particular, digital platforms offer a range of opportunities for self-promotion: this is where potential new customers can be found and where artists can expand their own reach in the art market. The practical recommendations are contextualized by a candid summary of the development of the art market from the early modern period to today.
Author / Editor information
Cai Wagner
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
April 6, 2021
eBook ISBN:
9783868599619
Paperback published on:
March 23, 2021
Paperback ISBN:
9783868596700
Pages and Images/Illustrations in book
Main content:
112
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Keywords for this book
Galerien; Vermarktung; Digitalisierung; Künstler*innen; Ratgeber; Umbruch; Kunstmarkt
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com