Marketing library services. A case study at University of Illinois at Urbana - Champaign USA

Chapters in this book

1. Frontmatter 1
2. Contents 5
3. Preface 9
4. Program 12
5. Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture 17
6. Statistics and Strategy: Statistics and Performance Measurement as a Social Process 33
7. Comparing libraries: from official statistics to effective strategies 43
8. Cyberspace and market place: library messages beyond the border 65
9. Quality Standards: Public libraries on the island of Montreal 80
10. “Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking” 107
11. Library statistics without Fear 116
12. Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) 138
13. Development of Estonian public libraries during the last decade. (1994-2004) 153
14. Audit for libraries… which one? 161
15. Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century 169
16. La bibliothèque municipale face aux fluctuations financières : l’impensé managérial dans les bibliothèques municipales des villes moyennes 179
17. Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics 199
18. Customers Value Research 206
19. Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art 217
20. Marketing to Diverse Populations 236
21. Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. 246
22. Marketing library services. A case study at University of Illinois at Urbana - Champaign USA 257
23. The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries 267
24. Evaluating library services – best practice initiatives in Australian university libraries 283
25. The public library’s attractiveness : A quantitative study 300
26. The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study 317
27. Statistical indicators on reading and literacy for the “Information Society” versus the ITU’s “technicist” indices 342
28. Parameters and indicators for providers of electronic publications evaluation 357
29. Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future 369
30. A new model for public library and information services evaluation: an integrated approach - SIADAP+B 388
31. Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology 406
32. Measuring and Mapping the Invisible: Alternative procedures to understand users’ approaches to information in a university library 434
33. Libraries Building Communities: the vital contribution of Victoria’s public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network 451