@inbook{Schichold+2003+311+326,
url = {https://doi.org/10.1515/9783486814729.311},
title = {Wertorientierte Unternehmensfuhrung in Verlagen},
booktitle = {Medienmanagement},
booktitle = {Aufgaben und Lösungen},
author = {Bernd Schichold},
editor = {Gerrit Brösel and Frank Keuper},
publisher = {Oldenbourg Wissenschaftsverlag},
address = {Berlin, Boston},
pages = {311--326},
doi = {doi:10.1515/9783486814729.311},
isbn = {9783486814729},
year = {2003},
lastchecked = {2026-05-05}
}