@inbook{BagozziRosaCellyCoronel+2000+V+VI,
url = {https://doi.org/10.1515/9783486799682-001},
title = {KURZINHALT},
booktitle = {Marketing-Management},
author = {Richard P. Bagozzi and José Antonio Rosa and Kirstin Sawhney Celly and Francisco Coronel},
publisher = {Oldenbourg Wissenschaftsverlag},
address = {Berlin, Boston},
pages = {V--VI},
doi = {doi:10.1515/9783486799682-001},
isbn = {9783486799682},
year = {2000},
lastchecked = {2026-05-11}
}