@inbook{Goede+1998+837+884,
url = {https://doi.org/10.1515/9783486791860-020},
title = {R},
booktitle = {Marketing-Lexikon. Marketing Dictionary},
booktitle = {Englisch-Deutsch, Deutsch-Englisch},
author = {Gerd W. Goede},
publisher = {Oldenbourg Wissenschaftsverlag},
address = {Berlin, Boston},
pages = {837--884},
doi = {doi:10.1515/9783486791860-020},
isbn = {9783486791860},
year = {1998},
lastchecked = {2026-05-07}
}