Book
Licensed
Unlicensed
Requires Authentication
Madmen in Shanghai
A Social History of Advertising in Modern China (1914–1956)
-
Cécile Armand
Language:
English
Published/Copyright:
2024
About this book
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
Author / Editor information
Cécile Armand, Ecole Normale Supérieure de Lyon, France.
Topics
|
Publicly Available Download PDF |
I |
|
Publicly Available Download PDF |
V |
|
Publicly Available Download PDF |
XI |
|
Publicly Available Download PDF |
XIII |
|
Publicly Available Download PDF |
XV |
|
Requires Authentication Unlicensed Licensed |
1 |
|
Part One: The Birth of a Profession
|
|
|
Requires Authentication Unlicensed Licensed |
13 |
|
Requires Authentication Unlicensed Licensed |
31 |
|
Requires Authentication Unlicensed Licensed |
63 |
|
Part Two: Conquering Markets
|
|
|
Requires Authentication Unlicensed Licensed |
95 |
|
Requires Authentication Unlicensed Licensed |
115 |
|
Requires Authentication Unlicensed Licensed |
133 |
|
Part Three: Advertising Theories and Practices
|
|
|
Requires Authentication Unlicensed Licensed |
153 |
|
Requires Authentication Unlicensed Licensed |
173 |
|
Requires Authentication Unlicensed Licensed |
195 |
|
Requires Authentication Unlicensed Licensed |
209 |
|
Requires Authentication Unlicensed Licensed |
217 |
|
Requires Authentication Unlicensed Licensed |
235 |
|
Requires Authentication Unlicensed Licensed |
245 |
|
Requires Authentication Unlicensed Licensed |
247 |
|
Requires Authentication Unlicensed Licensed |
249 |
|
Requires Authentication Unlicensed Licensed |
251 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 4, 2024
eBook ISBN:
9783111390000
Hardcover published on:
June 4, 2024
Hardcover ISBN:
9783111388243
Edition:
Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird.
Pages and Images/Illustrations in book
Front matter:
16
Main content:
252
Illustrations:
11
Coloured Illustrations:
7
Line drawings:
3
Coloured Line drawings:
3
Tables:
2
Audience(s) for this book
Students and scholars of modern China, urban studies, consumerism, mass media
Safety & product resources
-
Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
