@inbook{RuniaWahlGeyerThewißen+2025+V+X,
url = {https://doi.org/10.1515/9783111338774-toc},
title = {Inhalt},
booktitle = {Marketing},
booktitle = {Prozess- und praxisorientierte Grundlagen},
author = {Peter M. Runia and Frank Wahl and Olaf Geyer and Christian Thewißen},
publisher = {De Gruyter Oldenbourg},
address = {Berlin, Boston},
pages = {V--X},
doi = {doi:10.1515/9783111338774-toc},
isbn = {9783111338774},
year = {2025},
lastchecked = {2026-05-11}
}