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11 Strategy
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Chapters in this book
- Frontmatter I
- 1 Introduction 1
- 2 Description of Enator AB 15
- 3 Culture Theory 25
- 4 Qualitative Research and Philosophy of Science 41
- 5 A Socialization Sequence: Course in Project Management Philosophy 61
- 6 A Flat Pyramid. A Symbolic Processing of Organizational Structure 83
- 7 Corporate Culture and the Organizational Climate 111
- 8 Leadership as Social Integrative Action 159
- 9 Personnel and the Work Situation 189
- 10 The Business Concept as a Symbol 209
- 11 Strategy 231
- 12 Marketing - External and Internal 261
- 13 Integration and Contradictions 291
- 14 Corporate Control via Symbols 317
- References 351
Chapters in this book
- Frontmatter I
- 1 Introduction 1
- 2 Description of Enator AB 15
- 3 Culture Theory 25
- 4 Qualitative Research and Philosophy of Science 41
- 5 A Socialization Sequence: Course in Project Management Philosophy 61
- 6 A Flat Pyramid. A Symbolic Processing of Organizational Structure 83
- 7 Corporate Culture and the Organizational Climate 111
- 8 Leadership as Social Integrative Action 159
- 9 Personnel and the Work Situation 189
- 10 The Business Concept as a Symbol 209
- 11 Strategy 231
- 12 Marketing - External and Internal 261
- 13 Integration and Contradictions 291
- 14 Corporate Control via Symbols 317
- References 351
