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Who is Branding Beyoğ lu? Commodification and Surveillance of Public Space in Istanbul
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Pekka Tuominen
Pekka TuominenSearch for this author in:
Chapters in this book
- Frontmatter i
- Branding a Seafaring Nation: The Sailing Ship Monument on Al Wazarat Roundabout in Muscat, Oman v
- Acknowledgements vii
- Table of Contents ix
- Abbreviations xiii
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Part I: Introduction
- Introduction: A Thoroughly Branded, but Little-Known Middle East 1
- Branding as a Global Phenomenon: From Theory to Practice and Vice Versa 7
- Branding the Middle East: A Review of Regional Manifestations of a Global Phenomenon 55
- Studying Branding in the Middle East in Challenging Times: Outline of the Edited Volume 161
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Part II: Consumption, Culture and Lifestyle
- Milk Nationalism: Branding Dairy and the State in the Arabian Peninsula 185
- Branding Chinese Green Tea in Mali 205
- Selling Alcohol to the Muslims? Making Byrrh a Brand in the Colonial Maghreb 215
- Branding Wine in Morocco: New Efforts to Qualify a Contested Commodity 227
- From City to Society: Alcohol Advertising in Lebanon 233
- False Fakes, Fictitious Fashion, and the Liberation of Logos: On the Islamisation of International Brands 239
- Dubai Gold and Diamonds: Tracing Dubai’s Influence on the South Indian State of Kerala 251
- The Branding of Dubai as the Capital of the Islamic Economy 263
- Islamic Ideals, the Concept of Love, and Processes of Individualisation: Muṣṭafā Ḥusnī’s Writings and his Spiritual Brand 275
- Queer Brands, Branding Queerness: Fractal Orientalism and Selling Gay-Friendly Beirut 291
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Part III: State Branding
- Sinan’s Iconic Practices: Staging Early Modern Ottoman Architecture and Power 303
- Branding the United Arab Emirates as Nation Building? Constructing Unity versus Acknowledging Diversity 323
- Branding and Spatial Planning in Oman: A Neoliberal Turning Point in Politics? 341
- Egypt With or Without Islam: The Work Behind Glossy Tourism Advertisements 361
- Mobile Images: Stamps as Branding Tools in the Gulf States 377
- Greening the Desert: Emirati Youth’s Perceptions of Green Branding 383
- Branding Gibraltar: British, Mediterranean, European, or a Bridge between Two Worlds? 401
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Part IV: City Branding
- City Branding and Residents’ Perception: The Case of Casablanca 419
- The Multilevel Branding of Tangier at Spatial and Temporal Interfaces 429
- Constructing Legitimacy through Pro-poor Housing? Branding Cities in Egypt and Morocco as “Slum-free” 459
- The Power of the Speculative Image: On Branding Desert Developments and Selling Cairo’s Urban Future 479
- Branding Backlash: The Erring of Urban Advertising in Gulf Cities 497
- Qom to Tehran and Back, Express: Branding a “Suburb”? 517
- Who is Branding Beyoğ lu? Commodification and Surveillance of Public Space in Istanbul 521
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Part V: Place Branding
- Place Branding as a Political Act: Approaching Saudi Arabia’s NEOM beyond its Shiny Façade 543
- Two Politicians and a Shrine: Competing Personal Brands around Eyüpsultan in Istanbul 561
- Who Labels the Camp? Claiming Ownership through Visibility in Jordan 567
- Branding the Middle East in the Diaspora: Names of Mosques in Denmark 585
- Showcasing Tulips in Istanbul 601
- Architecture and the Myth of Immaculate Form in Dubai 623
- List of Contributors 637
- Index 643
Readers are also interested in:
Chapters in this book
- Frontmatter i
- Branding a Seafaring Nation: The Sailing Ship Monument on Al Wazarat Roundabout in Muscat, Oman v
- Acknowledgements vii
- Table of Contents ix
- Abbreviations xiii
-
Part I: Introduction
- Introduction: A Thoroughly Branded, but Little-Known Middle East 1
- Branding as a Global Phenomenon: From Theory to Practice and Vice Versa 7
- Branding the Middle East: A Review of Regional Manifestations of a Global Phenomenon 55
- Studying Branding in the Middle East in Challenging Times: Outline of the Edited Volume 161
-
Part II: Consumption, Culture and Lifestyle
- Milk Nationalism: Branding Dairy and the State in the Arabian Peninsula 185
- Branding Chinese Green Tea in Mali 205
- Selling Alcohol to the Muslims? Making Byrrh a Brand in the Colonial Maghreb 215
- Branding Wine in Morocco: New Efforts to Qualify a Contested Commodity 227
- From City to Society: Alcohol Advertising in Lebanon 233
- False Fakes, Fictitious Fashion, and the Liberation of Logos: On the Islamisation of International Brands 239
- Dubai Gold and Diamonds: Tracing Dubai’s Influence on the South Indian State of Kerala 251
- The Branding of Dubai as the Capital of the Islamic Economy 263
- Islamic Ideals, the Concept of Love, and Processes of Individualisation: Muṣṭafā Ḥusnī’s Writings and his Spiritual Brand 275
- Queer Brands, Branding Queerness: Fractal Orientalism and Selling Gay-Friendly Beirut 291
-
Part III: State Branding
- Sinan’s Iconic Practices: Staging Early Modern Ottoman Architecture and Power 303
- Branding the United Arab Emirates as Nation Building? Constructing Unity versus Acknowledging Diversity 323
- Branding and Spatial Planning in Oman: A Neoliberal Turning Point in Politics? 341
- Egypt With or Without Islam: The Work Behind Glossy Tourism Advertisements 361
- Mobile Images: Stamps as Branding Tools in the Gulf States 377
- Greening the Desert: Emirati Youth’s Perceptions of Green Branding 383
- Branding Gibraltar: British, Mediterranean, European, or a Bridge between Two Worlds? 401
-
Part IV: City Branding
- City Branding and Residents’ Perception: The Case of Casablanca 419
- The Multilevel Branding of Tangier at Spatial and Temporal Interfaces 429
- Constructing Legitimacy through Pro-poor Housing? Branding Cities in Egypt and Morocco as “Slum-free” 459
- The Power of the Speculative Image: On Branding Desert Developments and Selling Cairo’s Urban Future 479
- Branding Backlash: The Erring of Urban Advertising in Gulf Cities 497
- Qom to Tehran and Back, Express: Branding a “Suburb”? 517
- Who is Branding Beyoğ lu? Commodification and Surveillance of Public Space in Istanbul 521
-
Part V: Place Branding
- Place Branding as a Political Act: Approaching Saudi Arabia’s NEOM beyond its Shiny Façade 543
- Two Politicians and a Shrine: Competing Personal Brands around Eyüpsultan in Istanbul 561
- Who Labels the Camp? Claiming Ownership through Visibility in Jordan 567
- Branding the Middle East in the Diaspora: Names of Mosques in Denmark 585
- Showcasing Tulips in Istanbul 601
- Architecture and the Myth of Immaculate Form in Dubai 623
- List of Contributors 637
- Index 643