Branding Backlash: The Erring of Urban Advertising in Gulf Cities

Chapters in this book

1. Frontmatter i
2. Branding a Seafaring Nation: The Sailing Ship Monument on Al Wazarat Roundabout in Muscat, Oman v
3. Acknowledgements vii
4. Table of Contents ix
5. Abbreviations xiii
6. Part I: Introduction
7. Introduction: A Thoroughly Branded, but Little-Known Middle East 1
8. Branding as a Global Phenomenon: From Theory to Practice and Vice Versa 7
9. Branding the Middle East: A Review of Regional Manifestations of a Global Phenomenon 55
10. Studying Branding in the Middle East in Challenging Times: Outline of the Edited Volume 161
11. Part II: Consumption, Culture and Lifestyle
12. Milk Nationalism: Branding Dairy and the State in the Arabian Peninsula 185
13. Branding Chinese Green Tea in Mali 205
14. Selling Alcohol to the Muslims? Making Byrrh a Brand in the Colonial Maghreb 215
15. Branding Wine in Morocco: New Efforts to Qualify a Contested Commodity 227
16. From City to Society: Alcohol Advertising in Lebanon 233
17. False Fakes, Fictitious Fashion, and the Liberation of Logos: On the Islamisation of International Brands 239
18. Dubai Gold and Diamonds: Tracing Dubai’s Influence on the South Indian State of Kerala 251
19. The Branding of Dubai as the Capital of the Islamic Economy 263
20. Islamic Ideals, the Concept of Love, and Processes of Individualisation: Muṣṭafā Ḥusnī’s Writings and his Spiritual Brand 275
21. Queer Brands, Branding Queerness: Fractal Orientalism and Selling Gay-Friendly Beirut 291
22. Part III: State Branding
23. Sinan’s Iconic Practices: Staging Early Modern Ottoman Architecture and Power 303
24. Branding the United Arab Emirates as Nation Building? Constructing Unity versus Acknowledging Diversity 323
25. Branding and Spatial Planning in Oman: A Neoliberal Turning Point in Politics? 341
26. Egypt With or Without Islam: The Work Behind Glossy Tourism Advertisements 361
27. Mobile Images: Stamps as Branding Tools in the Gulf States 377
28. Greening the Desert: Emirati Youth’s Perceptions of Green Branding 383
29. Branding Gibraltar: British, Mediterranean, European, or a Bridge between Two Worlds? 401
30. Part IV: City Branding
31. City Branding and Residents’ Perception: The Case of Casablanca 419
32. The Multilevel Branding of Tangier at Spatial and Temporal Interfaces 429
33. Constructing Legitimacy through Pro-poor Housing? Branding Cities in Egypt and Morocco as “Slum-free” 459
34. The Power of the Speculative Image: On Branding Desert Developments and Selling Cairo’s Urban Future 479
35. Branding Backlash: The Erring of Urban Advertising in Gulf Cities 497
36. Qom to Tehran and Back, Express: Branding a “Suburb”? 517
37. Who is Branding Beyoğ lu? Commodification and Surveillance of Public Space in Istanbul 521
38. Part V: Place Branding
39. Place Branding as a Political Act: Approaching Saudi Arabia’s NEOM beyond its Shiny Façade 543
40. Two Politicians and a Shrine: Competing Personal Brands around Eyüpsultan in Istanbul 561
41. Who Labels the Camp? Claiming Ownership through Visibility in Jordan 567
42. Branding the Middle East in the Diaspora: Names of Mosques in Denmark 585
43. Showcasing Tulips in Istanbul 601
44. Architecture and the Myth of Immaculate Form in Dubai 623
45. List of Contributors 637
46. Index 643