Bibliography

Chapters in this book

1. Frontmatter I
2. Acknowledgements V
3. About the Authors VII
4. Foreword IX
5. Contents XI
6. List of Cases XV
7. List of Figures XVII
8. List of Tables XIX
9. Introduction XXI
10. Chapter 1 The Case for Change 1
11. Chapter 2 Defining Lean CX 20
12. Chapter 3 Creating Market Cut-Through 44
13. Chapter 4 Where to Start 66
14. Chapter 5 Managing the Cycle 116
15. Chapter 6 Business to Business 147
16. Chapter 7 Explore and Exploit 172
17. Conclusion: Our Future is Lean 200
18. Bibliography 203
19. Index 205