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3. Market Entry Strategies

Mario Glowik

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Market Entry Strategies

This chapter is in the book Market Entry Strategies

© 2020 Walter de Gruyter GmbH, Berlin/Munich/Boston

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© 2020 Walter de Gruyter GmbH, Berlin/Munich/Boston

You are currently not able to access this content.

Chapters in this book

Frontmatter I
Introduction V
Contents VII
1. How to Combine Theory and Business Practice? 1
2. Internationalization Theories 9
3. Market Entry Strategies 65
4. Case Studies 97
Index 169

https://doi.org/10.1515/9783110653113-003

Chapters in this book

Frontmatter I
Introduction V
Contents VII
1. How to Combine Theory and Business Practice? 1
2. Internationalization Theories 9
3. Market Entry Strategies 65
4. Case Studies 97
Index 169

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