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Customer Contact Management
Erzielung von Kundenwerten in einer Postwachstumsgesellschaft
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Raimund Lenz
Language:
German
Published/Copyright:
2019
About this book
Customer contact management (CCM) is an evolutionary outgrowth of classical customer relationship management that is focused on B2C in the commercial and service sectors. The textbook presents the basic principles of CCM, its concept of the customer life cycle, and emphasizes lead generation and customer migration in the age of Generation Y. Selected CCM tools are explained based on practical examples.
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Erschließung von Begrifflichkeiten und Wirkweisen von Facebook Commerce, Mobile Commerce, Local Commerce, Augmented Reality, Curated Social Marketplaces, Social Selling
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Anschauliche Wissensvermittlung durch zahlreiche Praxisbeispiele
Author / Editor information
Raimund Lenz, Hessische Berufsakademie, Frankfurt am Main, Hochschule Fulda
Topics
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
March 18, 2019
eBook ISBN:
9783110527179
Paperback published on:
March 18, 2019
Paperback ISBN:
9783110527148
Pages and Images/Illustrations in book
Front matter:
10
Main content:
337
Tables:
22
Keywords for this book
Customer management; Customer value management; Value shopping; Social commerce; Churn management
Audience(s) for this book
Studierende der BWL mit Schwerpunkten im Marketingmanagement, Digitalen Marketing und Kundenmanagement
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
