@inbook{PedersenLarsen+2023+79+96,
url = {https://doi.org/10.1515/9783110318210-004},
title = {4 Zur Rhetorik im Kontext von Corporate Social Responsibility (CSR)},
booktitle = {Handbuch Werberhetorik},
author = {Anne Grethe J. Pedersen and Aase Voldgaard Larsen},
editor = {Nina Janich and Steffen Pappert and Kersten Sven Roth},
publisher = {De Gruyter},
address = {Berlin, Boston},
pages = {79--96},
doi = {doi:10.1515/9783110318210-004},
isbn = {9783110318210},
year = {2023},
lastchecked = {2026-05-05}
}