16 Theories of public opinion

Chapters in this book

1. Frontmatter i
2. Preface to Handbooks of Communication Science series v
3. Contents ix
4. 1 Introduction 1
5. 2 Theories and models of communication: foundations and heritage 17
6. I Theories and models
7. 3 Constructing theories in communication research 39
8. 4 Information theories 59
9. 5 Systemic theories of communication 85
10. 6 Biological and neurological bases of communication 101
11. 7 Economic bases of communication 123
12. 8 Normative bases for communication 147
13. 9 Models of communicative efficiency 163
14. 10 Cognitive theories of communication 181
15. 11 Theories of the development of human communication 199
16. 12 Semiotic models of communication 223
17. 13 Linguistic action theories of communication 241
18. 14 Interactional theories of communication 257
19. 15 Communication as persuasion 273
20. 16 Theories of public opinion 289
21. 17 Mediation theory 309
22. 18 Socio-cultural models of communication 327
23. II Components of communication
24. 19 Who 351
25. 20 What 369
26. 21 Whom 383
27. 22 Channel 397
28. 23 Effects 411
29. Biographical sketches 425
30. Index 431