7 The marketing of public libraries

Chapters in this book

1. Frontmatter I
2. Contents V
3. Preface IX
4. Introduction XI
5. 1 The mission and purposes of the public library 1
6. 2 The legal and financial framework 21
7. 3 Meeting the needs of the customers 35
8. 4 Collection development 67
9. 5 Human resources 83
10. 6 The management of public libraries 95
11. 7 The marketing of public libraries 109
12. Appendices 119
13. General IFLA Resource List 141
14. Index 145