Handbook of Business Communication: Linguistic Approaches

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Handbook of Business Communication

Linguistic Approaches

Edited by: Gerlinde Mautner and Franz Rainer

Language: English

Published/Copyright: 2017

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This book is in the series

Volume 13 | Handbooks of Applied Linguistics [HAL]

About this book

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Author / Editor information

Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.

Topics

Frontmatter Publicly Available Download PDF	i
Preface to the Handbooks of Applied Linguistics Series Requires Authentication Unlicensed Licensed	v
Acknowledgements Requires Authentication Unlicensed Licensed	vii
Table of contents Publicly Available Download PDF	ix
I. Introduction
1. Editors’ introduction Gerlinde Mautner and Franz Rainer Requires Authentication Unlicensed Licensed	3
2. The history of the language of economics and business Franz Rainer Requires Authentication Unlicensed Licensed	15
II. Genres and media
3. Genres in the business context: An introduction Nina Janich Requires Authentication Unlicensed Licensed	41
4. Business presentations Peter Handler Requires Authentication Unlicensed Licensed	63
5. Business negotiations Francesco Gardani Requires Authentication Unlicensed Licensed	91
6. Business meetings Florian Menz Requires Authentication Unlicensed Licensed	111
7. Sales talk and sales training Ruth Albert Requires Authentication Unlicensed Licensed	131
8. From business letters to email and mobile communication Alexander Beer Requires Authentication Unlicensed Licensed	153
9. Company websites Peter Handler Requires Authentication Unlicensed Licensed	175
10. The annual report Johannes Schnitzer Requires Authentication Unlicensed Licensed	197
III. Foreign languages and culture
11. Intercultural business communication: A linguistic approach Renate Rathmayr Requires Authentication Unlicensed Licensed	221
12. Multilingualism in business: Language needs Eva Lavric, Susanne Lesk and Martin Stegu Requires Authentication Unlicensed Licensed	249
13. Multilingualism in business: Language policies and practices Susanne Lesk, Eva Lavric and Martin Stegu Requires Authentication Unlicensed Licensed	269
14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes Christine S. Sing Requires Authentication Unlicensed Licensed	319
15. Teaching and learning foreign business languages Martin Stegu Requires Authentication Unlicensed Licensed	357
16. New media in teaching and learning business languages Ruth Trinder Requires Authentication Unlicensed Licensed	381
IV. Lexical phenomena
17. The structure of economic and business terms Michael Betsch, Franz Rainer and Joanna Wolborska-Lauter Requires Authentication Unlicensed Licensed	407
18. Metaphor, metonymy, and euphemism in the language of economics and business Fiorenza Fischer, Regina Göke and Franz Rainer Requires Authentication Unlicensed Licensed	433
19. Language planning and linguistic purism in the business domain Michael Betsch Requires Authentication Unlicensed Licensed	467
20. The language of marketing Regina Göke Requires Authentication Unlicensed Licensed	491
21. The language of accounting Martin Herles Requires Authentication Unlicensed Licensed	513
22. Proper names in business Fiorenza Fischer, Edgar Hoffmann and Holger Wochele Requires Authentication Unlicensed Licensed	537
23. Business lexicography Dagmar Gromann and Johannes Schnitzer Requires Authentication Unlicensed Licensed	561
24. Corpora and corpus linguistic approaches to studying business language Sylvia Jaworska Requires Authentication Unlicensed Licensed	583
V. Building bridges across disciplines
25. Organizational discourse Gerlinde Mautner Requires Authentication Unlicensed Licensed	609
26. Spoken workplace discourse Almut Koester Requires Authentication Unlicensed Licensed	629
27. Corporate language and design Judy Delin Requires Authentication Unlicensed Licensed	657
28. The risks of using standardized text modules as communication vehicles Christian Stetter Requires Authentication Unlicensed Licensed	677
Subject index Requires Authentication Unlicensed Licensed	695

Publishing information

Pages and Images/Illustrations in book

eBook published on:

July 24, 2017

eBook ISBN:

9781614514862

Hardcover published on:

July 24, 2017

Hardcover ISBN:

9781614516835

Paperback published on:

July 8, 2019

Paperback ISBN:

9781501519000

Pages and Images/Illustrations in book

Front matter:

11

Main content:

700

https://doi.org/10.1515/9781614514862

eBook ISBN: 9781614514862

Hardcover ISBN: 9781614516835

Paperback ISBN: 9781501519000

Keywords for this book

Business Communication; Applied Linguistics; Languages for Special Purposes

Audience(s) for this book

Research Libraries, Scholars, and Students of Linguistics who are also interested in Business Communication.

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Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com

Handbook of Business Communication

Overview

About this book

Author / Editor information

Topics

Table of contents

Bibliographic data