18. Metaphor, metonymy, and euphemism in the language of economics and business

Chapters in this book

1. Frontmatter i
2. Preface to the Handbooks of Applied Linguistics Series v
3. Acknowledgements vii
4. Table of contents ix
5. I. Introduction
6. 1. Editors’ introduction 3
7. 2. The history of the language of economics and business 15
8. II. Genres and media
9. 3. Genres in the business context: An introduction 41
10. 4. Business presentations 63
11. 5. Business negotiations 91
12. 6. Business meetings 111
13. 7. Sales talk and sales training 131
14. 8. From business letters to email and mobile communication 153
15. 9. Company websites 175
16. 10. The annual report 197
17. III. Foreign languages and culture
18. 11. Intercultural business communication: A linguistic approach 221
19. 12. Multilingualism in business: Language needs 249
20. 13. Multilingualism in business: Language policies and practices 269
21. 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes 319
22. 15. Teaching and learning foreign business languages 357
23. 16. New media in teaching and learning business languages 381
24. IV. Lexical phenomena
25. 17. The structure of economic and business terms 407
26. 18. Metaphor, metonymy, and euphemism in the language of economics and business 433
27. 19. Language planning and linguistic purism in the business domain 467
28. 20. The language of marketing 491
29. 21. The language of accounting 513
30. 22. Proper names in business 537
31. 23. Business lexicography 561
32. 24. Corpora and corpus linguistic approaches to studying business language 583
33. V. Building bridges across disciplines
34. 25. Organizational discourse 609
35. 26. Spoken workplace discourse 629
36. 27. Corporate language and design 657
37. 28. The risks of using standardized text modules as communication vehicles 677
38. Subject index 695