@inbook{JacksonTrakhtenberg+2025+124+132,
url = {https://doi.org/10.1515/9781503642126-014},
title = {THIRTEEN Assume Your Competitors Are at Least as Smart as You Are},
booktitle = {Predictable Winners},
booktitle = {A Handbook for Developing, Forecasting, and Launching New Products and Services},
author = {Stuart E. Jackson and Ilya Trakhtenberg},
publisher = {Stanford University Press},
address = {Redwood City},
pages = {124--132},
doi = {doi:10.1515/9781503642126-014},
isbn = {9781503642126},
year = {2025},
lastchecked = {2026-05-08}
}