Promiscuous Media

In Promiscuous Media, Hikari Hori makes a compelling case that the visual culture of Showa-era Japan articulated urgent issues of modernity rather than serving as a simple expression of nationalism. Hori makes clear that the Japanese cinema of the time was in fact almost wholly built on a foundation of Russian and British film theory as well as American film genres and techniques. Hori provides a range of examples that illustrate how maternal melodrama and animated features, akin to those popularized by Disney, were adopted wholesale by Japanese filmmakers.

Emperor Hirohito's image, Hori argues, was inseparable from the development of mass media; he was the first emperor whose public appearances were covered by media ranging from postcards to radio broadcasts. Worship of the emperor through viewing his image, Hori shows, taught the Japanese people how to look at images and primed their enjoyment of early animation and documentary films alike. Promiscuous Media links the political and the cultural closely in a way that illuminates the nature of twentieth-century Japanese society.

Hikari Hori is Associate Professor in the Faculty of Letters at Toyo University. She is coeditor of Censorship, Media and Literary Culture in Japan.

Promiscuous Media... is a work of impressive breadth and erudition.

A fresh perspective to understanding the popular culture of prewar Japan.... Hori's analyses and interpretations of the key visual/filmis texts are absolutely riveting and powerfully stimulating, compelling us to seek out the media works in question and reevaluate their meanings with our own eyes.

Sharalyn Orbaugh, University of British Columbia, author of Propaganda Performed:

Promiscuous Media puts the film culture of World War II Japan in an entirely new light. It will be an important resource for Japan scholars in various disciplines and for film studies and visual culture scholars who are not in the Japan field.

Michael Baskett, University of Kansas, and author of The Attractive Empire:

Promiscuous Media is a tour de force of enthralling historical scholarship that covers an astonishing array of texts, events, people, and issues. Hikari Hori's work is a refreshing and timely reminder of the staggering breadth and depth of visual media culture in Japan’s wartime empire as well as how it might have been received by its intended audiences.