@inbook{Kihlstrom+2025+167+178,
url = {https://doi.org/10.1515/9781501520983-019},
title = {Chapter 17: Success as a Product Team},
booktitle = {Agile Marketing},
booktitle = {Implementing Scrum in a Marketing Environment},
author = {Greg Kihlstrom},
publisher = {Mercury Learning},
address = {Berlin, Boston},
pages = {167--178},
doi = {doi:10.1515/9781501520983-019},
isbn = {9781501520983},
year = {2025},
lastchecked = {2026-05-11}
}