%0 Book Section
%U https://doi.org/10.1515/9781501520426-035
%B Marketing Measurement and Analytics
%B An Introduction
%T Epilogue
%A Greg Kihlstrom
%D 2024
%I Mercury Learning and Information
%C Berlin, Boston
%P 225-230
%R doi:10.1515/9781501520426-035
%@ 9781501520426
%[ 2026-05-07