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Mark Lamplugh

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Frontmatter

Mark Lamplugh

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This chapter is in the book The AI Marketing Playbook

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Lamplugh, Mark. "Frontmatter". The AI Marketing Playbook: Concepts • Methods • ApplicationsSecond Edition, Berlin, Boston: Mercury Learning and Information, 2024, pp. i-vi. https://doi.org/10.1515/9781501520037-fm

Lamplugh, M. (2024). Frontmatter. In The AI Marketing Playbook: Concepts • Methods • ApplicationsSecond Edition (pp. i-vi). Berlin, Boston: Mercury Learning and Information. https://doi.org/10.1515/9781501520037-fm

Lamplugh, M. 2024. Frontmatter. The AI Marketing Playbook: Concepts • Methods • ApplicationsSecond Edition. Berlin, Boston: Mercury Learning and Information, pp. i-vi. https://doi.org/10.1515/9781501520037-fm

Lamplugh, Mark. "Frontmatter" In The AI Marketing Playbook: Concepts • Methods • ApplicationsSecond Edition, i-vi. Berlin, Boston: Mercury Learning and Information, 2024. https://doi.org/10.1515/9781501520037-fm

Lamplugh M. Frontmatter. In: The AI Marketing Playbook: Concepts • Methods • ApplicationsSecond Edition. Berlin, Boston: Mercury Learning and Information; 2024. p.i-vi. https://doi.org/10.1515/9781501520037-fm

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Chapters in this book

Frontmatter i
Contents vii
Preface xvii
Chapter 1: Introduction to Artificial Intelligence Marketing 1
Chapter 2: Understanding Artificial Intelligence and Machine Learning 15
Chapter 3: Preparing Your Data for Artificial Intelligence 29
Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior 47
Chapter 5: Personalization with Artificial Intelligence 63
Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service 79
Chapter 7: Image and Video Recognition with Artificial Intelligence 95
Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing 109
Chapter 9: Predictive Analytics with Artificial Intelligence (AI) 127
Chapter 10: Email Marketing with Artificial Intelligence (AI) 145
Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) 165
Chapter 12: Using Artificial Intelligence for Content Marketing 187
Chapter 13: Marketing Automation with Artificial Intelligence (AI) 207
Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement 223
Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing 243
Index 261

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https://doi.org/10.1515/9781501520037-fm

Chapters in this book

Frontmatter i
Contents vii
Preface xvii
Chapter 1: Introduction to Artificial Intelligence Marketing 1
Chapter 2: Understanding Artificial Intelligence and Machine Learning 15
Chapter 3: Preparing Your Data for Artificial Intelligence 29
Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior 47
Chapter 5: Personalization with Artificial Intelligence 63
Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service 79
Chapter 7: Image and Video Recognition with Artificial Intelligence 95
Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing 109
Chapter 9: Predictive Analytics with Artificial Intelligence (AI) 127
Chapter 10: Email Marketing with Artificial Intelligence (AI) 145
Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) 165
Chapter 12: Using Artificial Intelligence for Content Marketing 187
Chapter 13: Marketing Automation with Artificial Intelligence (AI) 207
Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement 223
Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing 243
Index 261

Frontmatter

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Chapters in this book

Chapters in this book