Chapter 8: Sampling Techniques

Marcus Goncalves

Home Business & Economics Chapter 8: Sampling Techniques

Chapter

Licensed

Unlicensed Requires Authentication

Chapter 8: Sampling Techniques

Marcus Goncalves

Published by

Mercury Learning and Information

View more publications by Mercury Learning and Information

This chapter is in the book Market Research and Analysis

MLA
APA
Harvard
Chicago
Vancouver

MLA
APA
Harvard
Chicago
Vancouver

Goncalves, Marcus. "Chapter 8: Sampling Techniques". Market Research and Analysis: Methods, Design and Data, Berlin, Boston: Mercury Learning and Information, 2024, pp. 161-188. https://doi.org/10.1515/9781501520020-010

Goncalves, M. (2024). Chapter 8: Sampling Techniques. In Market Research and Analysis: Methods, Design and Data (pp. 161-188). Berlin, Boston: Mercury Learning and Information. https://doi.org/10.1515/9781501520020-010

Goncalves, M. 2024. Chapter 8: Sampling Techniques. Market Research and Analysis: Methods, Design and Data. Berlin, Boston: Mercury Learning and Information, pp. 161-188. https://doi.org/10.1515/9781501520020-010

Goncalves, Marcus. "Chapter 8: Sampling Techniques" In Market Research and Analysis: Methods, Design and Data, 161-188. Berlin, Boston: Mercury Learning and Information, 2024. https://doi.org/10.1515/9781501520020-010

Goncalves M. Chapter 8: Sampling Techniques. In: Market Research and Analysis: Methods, Design and Data. Berlin, Boston: Mercury Learning and Information; 2024. p.161-188. https://doi.org/10.1515/9781501520020-010

Copy

Copied to clipboard

BibTeX EndNote RIS

You are currently not able to access this content.

Chapters in this book

Frontmatter i
Contents vii
Preface xv
Acknowledgments xxi
Chapter 1: The Purpose of Market Research 1
Chapter 2: Market Research Ethics 23
Chapter 3: Defining the Research Objective 49
Chapter 4: Secondary Research Methods 71
Chapter 5: Quantitative Primary Research: Surveys, Data Mining, and Web Scraping 95
Chapter 6: Qualitative Primary Research: Surveys, Focus Groups, and Observation Studies 121
Chapter 7: Survey Development 139
Chapter 8: Sampling Techniques 161
Chapter 9: Survey Distribution 189
Chapter 10: Data Analytics Tools and Descriptive Statistics 215
Chapter 11: Data Analysis — Hypothesis Testing 247
Chapter 12: Data Analysis: Inferential Statistics 265
Chapter 13: Communicating Results: Reporting Tools and Data Visualization 279
Appendix: Answers to Odd-Numbered Questions 315
Index 325

Search book Search the content of this book

https://doi.org/10.1515/9781501520020-010

Chapters in this book

Frontmatter i
Contents vii
Preface xv
Acknowledgments xxi
Chapter 1: The Purpose of Market Research 1
Chapter 2: Market Research Ethics 23
Chapter 3: Defining the Research Objective 49
Chapter 4: Secondary Research Methods 71
Chapter 5: Quantitative Primary Research: Surveys, Data Mining, and Web Scraping 95
Chapter 6: Qualitative Primary Research: Surveys, Focus Groups, and Observation Studies 121
Chapter 7: Survey Development 139
Chapter 8: Sampling Techniques 161
Chapter 9: Survey Distribution 189
Chapter 10: Data Analytics Tools and Descriptive Statistics 215
Chapter 11: Data Analysis — Hypothesis Testing 247
Chapter 12: Data Analysis: Inferential Statistics 265
Chapter 13: Communicating Results: Reporting Tools and Data Visualization 279
Appendix: Answers to Odd-Numbered Questions 315
Index 325

Chapter 8: Sampling Techniques

Chapter PDF View

Chapters in this book

Chapters in this book

Chapters in this book