Home INTRODUCTION: CONSPIRACY / THEORY
Chapter
Licensed
Unlicensed Requires Authentication

INTRODUCTION: CONSPIRACY / THEORY

View more publications by Duke University Press
Conspiracy/Theory
This chapter is in the book Conspiracy/Theory
joseph masco and lisa wedeenINTRODUCTION CONSPIRACY/THEORYThe​ twenty-​first​​ century​has​ dawned​as​ an​ era​ of​ generalizedepistemic crisis, an age of propaganda, of wall-to-wall psyops, disorien-tation ​campaigns,​and ​attentional​hacks.​The ​narrative​techniques​being ​drawn on stem from ancient practices as well as from technological rev-olutions in digital communication of all kinds. Social media and smart phones deploying novel product designs based on the latest algorithms and​ theories​of​ subjectivity​have​ become​pervasive​and​ highly​efficientin capturing, controlling, and directing attention. As the weaponization of​ the​ infosphere​intensifies,​individuals​being​ targeted​for​ influence​are​left​ to​ their​ own​ evaluative​capacities​and​ are​ challenged​to​ explain​to​themselves a world that abandons and obfuscates, misinforms, and rou-tinely​ injures​and​ kills. ​The​ origins​of​ this​ distributed,​direct,​and​ indirect​vio lence must be understood in terms of how information technologies are used to organize and narrativize the ways we apprehend prob lems, turning the sensory regimes and mass- mediated experiences of life into arguments about what hurts and why, about the potentials and dangers of the moment, and about the prospects of creating some kind of collec-tive​​ future.​The​ response​of​ mainstream​journalists​to​ this​ situation​of​intensified​epistemic​precarity​has​ mostly​been​ to​ declare​the​ arrival​of​ a​new​ “golden​age”​of​conspiracy​theory.Obscured by this blanket characterization is the fact that conspiracy theories​come​ in​ many​ va​ ri​ e​ ties, ​and​ they​ appeal​unevenly​and​ in​ dif​ fer -ent ways to whatever audiences they successfully hail. Most generally, a distinction can be made between speculative narratives that are demon-strably preposterous (that the CO viD-19 pandemic is a global hoax) and those that are more or less plausible because, for example, they speak to
© 2024 Duke University Press, Durham, USA

joseph masco and lisa wedeenINTRODUCTION CONSPIRACY/THEORYThe​ twenty-​first​​ century​has​ dawned​as​ an​ era​ of​ generalizedepistemic crisis, an age of propaganda, of wall-to-wall psyops, disorien-tation ​campaigns,​and ​attentional​hacks.​The ​narrative​techniques​being ​drawn on stem from ancient practices as well as from technological rev-olutions in digital communication of all kinds. Social media and smart phones deploying novel product designs based on the latest algorithms and​ theories​of​ subjectivity​have​ become​pervasive​and​ highly​efficientin capturing, controlling, and directing attention. As the weaponization of​ the​ infosphere​intensifies,​individuals​being​ targeted​for​ influence​are​left​ to​ their​ own​ evaluative​capacities​and​ are​ challenged​to​ explain​to​themselves a world that abandons and obfuscates, misinforms, and rou-tinely​ injures​and​ kills. ​The​ origins​of​ this​ distributed,​direct,​and​ indirect​vio lence must be understood in terms of how information technologies are used to organize and narrativize the ways we apprehend prob lems, turning the sensory regimes and mass- mediated experiences of life into arguments about what hurts and why, about the potentials and dangers of the moment, and about the prospects of creating some kind of collec-tive​​ future.​The​ response​of​ mainstream​journalists​to​ this​ situation​of​intensified​epistemic​precarity​has​ mostly​been​ to​ declare​the​ arrival​of​ a​new​ “golden​age”​of​conspiracy​theory.Obscured by this blanket characterization is the fact that conspiracy theories​come​ in​ many​ va​ ri​ e​ ties, ​and​ they​ appeal​unevenly​and​ in​ dif​ fer -ent ways to whatever audiences they successfully hail. Most generally, a distinction can be made between speculative narratives that are demon-strably preposterous (that the CO viD-19 pandemic is a global hoax) and those that are more or less plausible because, for example, they speak to
© 2024 Duke University Press, Durham, USA
Downloaded on 21.9.2025 from https://www.degruyterbrill.com/document/doi/10.1515/9781478027676-001/html?lang=en&srsltid=AfmBOooZSkBo7y_CiN7q6qKzsECtEftgWyxrTDVeHIxsHS8isfn-64D8
Scroll to top button