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Chapter Three. The Ambiguous Emergence of American Pharmaceutical Regulation, 1944–1961

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Reputation and Power
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CHAPTER THREEThe Ambiguous Emergence of American Pharmaceutical Regulation, 1944–1961It has been my experience in the past that when such differences arose between ourselves and the New Drug Division, we were told to go get the needed data—and did, because we knew that if we didn’t we damn well wouldn’t get our NDA approved. I don’t see how you can get more power than that, and it’s being used now—and boy, are they asking for minutiae!—Searle medical director I. C. Winter, December 1960The bureaucratic regulation of pharmaceuticals arrived not starkly in new laws, nor in scientifi c and medical upheavals, but continuously, halt-ingly, and ambiguously in regulatory practice. It came in administrative con-fl ict and the symbolic lessons that citizens, journalists, scientists, company offi cials, and federal policymakers drew from those struggles. In tilts be-tween competing visions of scientifi c experiment, between alternative views of the relationship between medicine and business, between brash pharma-ceutical fi rms and newly cautious medical reviewers—in these battles the regulatory system of the past half-century was created. There was no de-signer, no founding moment. Instead, a slow, publicly imperceptible clash of administrative practices, scientifi c debates, business strategies, and individ-ual agendas issued in a set of alternative understandings of regulation, in-dustry, and science. These understandings were increasingly codifi ed on paper, refl ecting a broader impulse toward protocol. In these post-War developments was established the interlacing of reputa-tion and regulatory power in American pharmaceuticals. The Administra-tion’s identity was partially recast—less and less as a market cop or fi eld enforcer, more and more as a health protection agency whose fundamental capacity lay in the governance of new drugs. The fi rst face of regulatory power was sculpted in the 1938 Federal Food, Drug and Cosmetic Act, and it began to crystallize in federal rules and guidelines issued in the 1950s. Yet the intertwining of reputation and power came most forcefully in the second

CHAPTER THREEThe Ambiguous Emergence of American Pharmaceutical Regulation, 1944–1961It has been my experience in the past that when such differences arose between ourselves and the New Drug Division, we were told to go get the needed data—and did, because we knew that if we didn’t we damn well wouldn’t get our NDA approved. I don’t see how you can get more power than that, and it’s being used now—and boy, are they asking for minutiae!—Searle medical director I. C. Winter, December 1960The bureaucratic regulation of pharmaceuticals arrived not starkly in new laws, nor in scientifi c and medical upheavals, but continuously, halt-ingly, and ambiguously in regulatory practice. It came in administrative con-fl ict and the symbolic lessons that citizens, journalists, scientists, company offi cials, and federal policymakers drew from those struggles. In tilts be-tween competing visions of scientifi c experiment, between alternative views of the relationship between medicine and business, between brash pharma-ceutical fi rms and newly cautious medical reviewers—in these battles the regulatory system of the past half-century was created. There was no de-signer, no founding moment. Instead, a slow, publicly imperceptible clash of administrative practices, scientifi c debates, business strategies, and individ-ual agendas issued in a set of alternative understandings of regulation, in-dustry, and science. These understandings were increasingly codifi ed on paper, refl ecting a broader impulse toward protocol. In these post-War developments was established the interlacing of reputa-tion and regulatory power in American pharmaceuticals. The Administra-tion’s identity was partially recast—less and less as a market cop or fi eld enforcer, more and more as a health protection agency whose fundamental capacity lay in the governance of new drugs. The fi rst face of regulatory power was sculpted in the 1938 Federal Food, Drug and Cosmetic Act, and it began to crystallize in federal rules and guidelines issued in the 1950s. Yet the intertwining of reputation and power came most forcefully in the second

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