%0 Book Section
%U https://doi.org/10.1515/9780822390350-007
%B Selling Modernity
%B Advertising in Twentieth-Century Germany
%T 3. Branding Germany: Hans Domizlaff ’s Markentechnik and Its Ideological Impact
%A Holm Friebe
%E Pamela Swett Leighninger
%E S. Jonathan Wiesen
%E Jonathan R. Zatlin
%D 2007
%I Duke University Press
%C New York, USA
%P 78-102
%R doi:10.1515/9780822390350-007
%@ 9780822390350
%[ 2026-05-04